Justin Renald Balatucan
ABOUT
Justin Renald Balatucan
BS Marketing & Communications | New York, New York
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With a passion for media, advertising, and all things marketing, I have both the skill set and professional background necessary to dive deep into the marketing and media world. As an upbeat, self-motivated team player with excellent communication, I envision an exciting future in the industry. Browse my site to see all that I have to offer.
EDUCATION
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Bachelor
of Science
The City University of New York-College of Staten Island, Chazanoff School of Business
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Bachelor of Science in Marketing & Bachelor of Science in Communications with a Minor in Finance May 2020
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Relevant Coursework: Digital Marketing, Advertising, Media Planning, Consumer Behavior, Marketing Research, Marketing Management, Advertising Buying Strategy, International Marketing, Social Media Marketing, Digital Design
Associate of
Applied Science
The City University of New York-College of Staten Island, Chazanoff School of Business
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Associate of Applied Science in Marketing | May 2019
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Relevant Coursework: Communications, Media Industries, Theory of Advertising & Public Relations, Digital Media Environments, Digital Imaging, Web Design & Graphics
EXPERIENCE
INTERNSHIPS
Valpak Inc.
Valpak Direct Marketing Systems
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Marketing Intern | August 2019-May 2020
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- Lead content generator for over 100 client's websites and social media accounts, most commonly Facebook and Instagram, with a focus on increasing awareness and engagement
- Assisted Marketing Director and Business Development Director with specific digital media plans, clients and projects
Ama Kwakye Co.
Ama Kwakye Co.
Social Media Intern | May 2019-October 2019
- Contributed on the development and implementation of strategic social media marketing campaigns
- Managed Instagram posting schedules and created content that helped increase following by 50% in 6 months - Developed and took part in brainstorm sessions for digital marketing strategies to increase brand awareness
LEADERSHIP
CSI Student
Government
College of Staten Island Student Government
June 2018-June 2020
â—† Elected representative by a student body of 14,000 to advocate and serve as the communication link between students and the Administration
â—† Attend weekly meetings to review and approve budgets proposals, promote student initiatives, and develop fundraising practices
â—† Design and maintain content for Student Government's social media accounts
â—† Meet with the CFO, Provost, President, and Vice Presidents of the college to discuss fiscal matters
â—† Determine the reallocation of the Student Activity Fee of about $3,000,000 to separate earmarkings
CSI Campus
Activities Board
College of Staten Island Campus Activities Board
Coordinator of Marketing & Media
January 2018-June 2020
â—† Deploy and maintain the content of CAB's social media accounts, including Facebook, Instagram, and Twitter, while handling content creation
â—† Work to increase follower interactions by creating social media campaigns that are captivating to CSI's target audience
â—† Develop and assist with high-level events, such as, carnivals and membership recruitment activities that bring tangible results of more board members
WORK
Forever 21
Forever 21
Visual Merchandiser
September 2016-December 2019
â—† Defining, designing and implementing a creative visual merchandising strategy for optimal sales
â—† Effectively communicate and coordinate execution of visual guidelines with store management
â—† Research lifestyle, demographics, and design trends
â—† Monitor costs and work within budget
GUESS
GUESS
Visual Merchandiser | January 2020-February 2021
â—† Creating appealing and eye-catching visual displays that lead the customer through the entire store
â—† Producing window displays, signs, interior displays, floor plans and special promotions displays
â—† Act in alignment to the organization’s culture, products, image and target market
â—† Identify key messages & set a clear image of the end result
CSI Student Housing
CSI Student Housing
Resident Assistant | January 2018-August 2018
â—† Lived with 30 first-year students to promote community diversity, wellness, and enforce residence hall policies
â—† Developed and managed advertisements and promotions for planned events that enhanced the Residential Curriculum
â—† Created interpersonal relationships that maximized opportunities for residents to flourish socially/academically
​what is next
looking for the next challenge in my career
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AWARDS & SKILLS
Student​
Government
Senator of the
Year Award
Leadership
Summit 2019
Familiarity with Search Engine Optimization (SEO), as well as, Google Ads, Facebook Ads, and Instagram Ads
Ability to analyze data and design innovative strategies to make sure marketing campaigns reach target audience in the most effective way possible
Ability to thrive in a fast-paced environment, managing multiple projects and tight deadlines
Campus
Activities
Board Rising
Star Award
Leadership
Summit 2018
Experience in social media platforms: Facebook, Instagram, Twitter, Pinterest, Youtube, etc.
Proficient in Microsoft Office (Word, Excel, Powerpoint, and Access) as well as, the Apple suite and the Google suite
Design and content creations skills using Adobe Photoshop, Illustrator, InDesign, and Canva; Photography skills